Bobcat Material Handling Dealer in Rochester, NY

Explore the Superior Standards of Prolift Inc. in Rochester

Welcome to Prolift in Rochester, New York, where we've been an employee-owned full-service material handling dealership since 1975. From our corporate office in Buffalo to our branch office in Rochester, our focus remains on delivering exceptional material handling solutions. Over the last 45 years, Prolift has grown to be a premier service, parts, and rental provider, offering operator training resources, floor cleaning solutions, and warehouse supplies. Rochester is a vital part of our strategic expansion, allowing us to maintain a competitive advantage in the industry. With a 'service first' mentality and leadership in the electric-powered forklift segment, Prolift stands as a trusted single source for all your material handling needs in Rochester, NY.

A Bobcat Forklift Carries a Pallet of Pumpkins Through a Nursery at Prolift Inc. in Rochester, NY

Discover Our Services in Rochester, NY

Whether you need new equipment or help maximizing uptime, Prolift Inc. is here to protect your investment and raise your machine’s performance to the next level.

Sales

Get new Bobcat equipment, aftermarket options and accessories.

Service

Keep your machine and operations running at their full potential.

Parts

The best equipment is made from the best parts. Choose Bobcat every time.

Rental

The best equipment is made from the best parts. Choose Bobcat every time.

Prolift Inc. provides Bobcat Material Handling Products, formerly branded as Doosan.

Bobcat forklifts carry on a legacy of more than 60 years, building the industry’s safest, most productive, and reliable machines for tackling tough deadlines and tall orders. Prolift Inc., in Rochester, NY, is proud to offer these advanced products to meet all your equipment needs. Bobcat is continuing the legacy of Doosan material handling.