Bobcat Material Handling Dealer in Traverse City, MI | Morrison Industrial Equipment, Inc.

Explore the Superior Standards of Morrison Industrial Equipment, Inc. in Traverse City

Welcome to Morrison Industrial Equipment Co., your reliable partner in material handling in Traverse City, Michigan, since 1953. For over six decades, we've been delivering exceptional service and unmatched value to businesses in this picturesque community. Our commitment to increasing productivity, optimizing efficiencies, and reducing downtime has played a crucial role in the success and profitability of companies in Traverse City and the surrounding areas.

A Bobcat Forklift Carries a Pallet of Pumpkins Through a Nursery at Morrison Industrial Equipment, Inc. in Traverse City, MI

Discover Our Services in Traverse City, MI

Whether you need new equipment or help maximizing uptime, Morrison Industrial Equipment, Inc. is here to protect your investment and raise your machine’s performance to the next level.

Sales

Get new Bobcat equipment, aftermarket options and accessories.

Service

Keep your machine and operations running at their full potential.

Parts

The best equipment is made from the best parts. Choose Bobcat every time.

Rental

The best equipment is made from the best parts. Choose Bobcat every time.

Morrison Industrial Equipment, Inc. provides Bobcat Material Handling Products, formerly branded as Doosan.

Bobcat forklifts carry on a legacy of more than 60 years, building the industry’s safest, most productive, and reliable machines for tackling tough deadlines and tall orders. Morrison Industrial Equipment, Inc., in Traverse City, MI, is proud to offer these advanced products to meet all your equipment needs. Bobcat is continuing the legacy of Doosan material handling.